This week on the Blogosphere we’ll review four blog posts that focus on how more and more marketers are prioritizing online video marketing, both on their company websites and in the realm of social media. We’ll also take a look at the conversation surrounding the future of social media, particularly in its relationship to search marketing.
- With social media campaigns like Old Spice’s viral YouTube campaign this past week and marketers prioritizing video in their budgets over search optimization and mobile, it appears that video will continually grow in prominence.
- One expert predicts a shift in which search becomes more social and where social becomes more search-oriented.
- While skeptics predicted Facebook would fall from grace, the social network has only grown by the millions, reaching 500 million users this week, despite being ranked worst in customer satisfaction among businesses.
Old Spice Campaign Generated 35 Million Video Views in Seven Days
ClickZ | Jack Marshall | 7-19-10
In just a week, Old Spice’s video campaign on YouTube amassed 35.7 million individual views. The campaign consisted of 183 videos uploaded to Old Spice’s YouTube channel, in which their mascot (a guy, donning just a towel) responded to questions from user submissions via Facebook, Twitter and YouTube. Led by agency Widen + Kennedy, the campaign lasted only three days, with a 35-person team working 12 hours a day. PRWeek issued an article this week announcing that Old Spice has seen a direct correlation between their social media campaign and sales, with a 107% increase in Old Spice Body Wash sales so far.
