Optify Lead Generation Blog

Featured Story

Properly Organize Content for Online Marketing Campaigns

Posted by Gaia Patel on February 3rd, 2012

No matter what kind of online marketing a company is engaged in, there needs to be a great deal of content generated. It isn’t only because Google demands fresh and varied text that means something and is updated frequently to get to the top of search results, though that is also crucial. It also has a lot to do with how different groups of customers and clients will perceive an organization.

The internet provides many forums for businesses and individuals to reach people, but these different platforms are incredibly different from one another and must be deployed carefully. From the briefest tweet to the lengthiest white paper, each sort of document has its own strengths and weaknesses. Here is a guide for using each one effectively and not misappropriating their powers.

More Stories

  1. Online Marketing Allows the Traditional…

    Posted by Gaia Patel in Marketing 101
    Most small business owners and marketers are familiar with the basic tenets of advertising.
    2/2/12
    No Comments
  2. Mixed Marketing Strategies Yield the Mos…

    Posted by Sam Langsley in B2B Marketing
    As the first half of 2011 came to a close, marketers began the next stage of their campaign planning for the following year. This...
    2/1/12
    No Comments
  3. Avoiding Social Media Pitfalls

    Posted by Katie Billingsley in Social Media
    There are quite a few reasons why companies engaged in online marketing would turn to social media.
    1/31/12
    No Comments
  4. The First SoLoMo Search Engine, Social M…

    Posted by Optify Team in Marketing Blogosphere Summary
    In our blogosphere recap we examine four blog posts from last week that discussed SoLoMo, social media links and email marketing, evolution of QR...
    1/30/12
    No Comments
  5. 4 Types of Content to Optimize Your SEO…

    Posted by Rob McSweeney in Search Engine Optimization
    Perhaps the best way for businesses of any size to generate leads and attract customers is through search engine optimization.
    1/27/12
    No Comments
  6. Email Marketing Versus Marketing Automat…

    Posted by Lauren Carlson in Marketing Tools
    One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is...
    1/26/12
    No Comments
  7. How to Create a Facebook Landing Page (H…

    Posted by Scott Dunn in Social Media
    When leveraging Facebook as a marketing channel, you will want to create a custom landing page to welcome new users, set the stage for...
    1/26/12
    No Comments
more