Presentation: From Click-Through-Rate to Conversion Rate
On Thursday, August 11 at 1PM EDT (10AM PDT) Optify and Search Marketing Now (SMN) held a joint webinar on how to select the best keywords for your business and optimize your landing pages in order to drive more traffic and conversion from search. Optify Co-Founder and VP of Products, Erez Barak, delved into Optify's recent Organic CTR study, and shared best practices on selecting the best keywords for SEO and SEM. Conversion expert Tim Ash explored how marketers can optimize their landing pages for conversion, examining both SEO landing pages and SEM landing pages.
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