Guide: Executing a Social Media Campaign
It’s no secret that business-to-business marketing has shifted in profound ways in the last several years. Not long ago, general consensus ruled; the best online marketing dollars were spent exclusively on then cutting-edge tools like webinars and email blasts. Now, thankfully, we have sharper tools that allow us to reach business customers more succinctly and to track the efficiency of our marketing dollars. Today it’s widely recognized that talking at our business customers is not as good as talking with these customers. This is the essence of social media campaigns.
As you embark on executing your social media campaign, you have an illuminated path to follow: plan your campaign; create great content, landing pages and lure language; distribute content via social media channels; track and measure; iterate and refine. In this guide we’ve deconstructed each of these critical steps and have provided you with the essential information you’ll need to execute a successful social media campaign.
Table of Contents:
- Introduction
- Social Media Campaigns - How They Can Benefit Your Business
- Key Tenets of Social Media Campaigns
- Outlining Your Social Media Campaign - Seven Steps to Success
- Step 1 - Plan Your Campaign
- Step 2 - Create Great Content
- Step 3 - Set Up Landing Pages
- Step 4 - Create Optimal Lure Language
- Step 5 - Distribute Links via Social Media Channels
- Step 6 - Track & Monitor Your Campaign
- Step 7 - Iterate and Refine
- Conclusion
