White Papers and Guides

Check out our white papers and guides for in-depth, step-by-step guides and advice on topics ranging from the best practices for search engine ranking to building your keyword list. Use these marketing resources to better understand organic traffic and improve your online marketing.

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  1. Guide: Executing a Social Media Campaign

    In this guide we’ve deconstructed critical steps and provide you with the essential information you’ll need to execute a successful social media campaign.

  2. Guide: 5 Steps To Building a Search Persona

    Creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. This guide presents the five steps to building a search persona and includes a simple framework you can follow and repeat.

  3. White Paper: The Benefits of Doing SEO

    Websites that enjoy high rankings from search engines enjoy the benefits of SEO. There are multiple reasons why implementing SEO is a good practice for any online business. However in this paper, we focus on the three frontrunners.

  4. White Paper: The Dangers of Not Doing SEO

    Is SEO all that important to the health of your business? Won’t great services, products, and customers’ experiences win out in the end? That’s a nice thought, but in the age of the digital marketplace it’s not realistic. This white paper presents the three main reasons why not doing SEO, or not doing it well, might hurt your business.

  5. Presentation: From Click-Through-Rate to Conversion Rate

    On Thursday, August 11 at 1PM EDT (10AM PDT) Optify and Search Marketing Now (SMN) held a joint webinar on how to select the best keywords for your business and optimize your landing pages in order to drive more traffic and conversion from search. The full presentation is available here.

  6. Presentation: How Social Media Revolutionized Search Marketing

    On Wednesday, June 1, 2011 Optify and Search Marketing Now (SMN) held a joint webcast examining how social media is influencing search marketing and offering insights on which actions marketers need to take to leverage this relationship. The full presentation is available here.

  7. International SEO: Starter Guide

    Thinking about expanding your company¹s online presence globally? In this white paper, you¹ll learn helpful tips and actionable advice for how to successfully manage your international SEO efforts as you enter a new, foreign marketplace.

  8. How the New Face of SERPs Has Altered the CTR Curve

    The results described in this white paper emphasize the importance of ranking on the first page of Google, but furthermore, they show how ranking first on page one can yield accelerating benefits equivalent to tripling the number of organic visits from second position to first.

  9. Twitter For Business: The Ultimate B2B Guide

    What’s the blueprint for a successful Twitter strategy and how do you measure ROI? What are the best practices for building and executing a successful Twitter campaign? Whether you’re looking to improve your existing Twitter strategy or are just beginning to think about how to use Twitter in the B2B world, this guide is for you!

  10. 5 Most Important Metrics to Analyze From Your Twitter Campaigns

    Tracking and measuring any marketing activity is essential for establishing ROI and improving performance; Twitter is no different. In order to make sure your Twitter activity makes sense, you need to track and measure its performance. But, what would you measure?

  11. Presentation: Convergence of Social Media and SEO

    In an Optify-hosted webinar, experts Liz Strauss, CEO and founder of SOBCon, Rand Fishkin, CEO & Co-Founder of SEOmoz, and Erez Barak, VP of Products and Co-Founder at Optify, led an open discussion on the convergence of social media and SEO. The speakers shared insights and strategies for leveraging this new world of search and social.

  12. Presentation: Google Instant's Impact on SEO Webinar

    Optify and Search Marketing Now hosted a free webcast on Google Instant’s Impact on SEO on Tuesday, November 16, 2010. In this webinar, Erez Barak, VP of Products and Co-Founder at Optify, and Ian Everdell, Usability Consultant at Mediative shared data from recent research and insight on what Google Instant means for SEO and how it effects user behavior.

  13. Build Your SEO Campaign in 15 Minutes

    The goal of an SEO Campaign is to increase organic traffic and conversions on your website. This work plan will help you plan and build an SEO campaigns in 15 minutes by focusing on optimizing content and keywords, improving website page performance, extending the networks of inbound links & traffic, helping you achieve your business goals.

  14. White Paper: Improve Page Load Speed To Rank Higher

    Google recently announced that it has added page load speed to its all-important page-ranking algorithm. In this white paper, learn how to take vital steps towards improving page load speed for your users and the search engines.