Optify’s Lead Score Application
Lead Scoring allows you to determine the quality of your website’s visitors and leads. Optify enables you to score each visitor and lead using rules that are uniquely important to your business.
In this webinar, we explain the basics of lead scoring: what is lead scoring, what it’s used for, how to create a custom lead score on Optify, and how to use Optify’s Lead Scoring application to align your marketing and sales and optimize your sales funnel to close more deals.
Optify Best Practices: Lead Scoring
| Content | Time |
| Agenda and Introduction | |
| Why score visitors and leads | 1:20 |
| Scoring elements | 3:35 |
| Use Cases | 6:30 |
| Exclusions | 9:50 |
| Lead alerts | 10:40 |
| Lead scoring process | 11:45 |
| Demo: App overview | 13:50 |
| Demo: Setup Optify lead scoring | 16:00 |
| Demo: Use Optify lead scoring | 22:00 |
| Demo: Lead scores in daily email and alerts | 27:00 |
| Scoring best practices | 32:00 |
| FAQ’s | 35:30 |
