7 Strategies for Using Social Media for Business Lead Generation
Roy Young, Ardath Albee, and Scott Fasser, go beyond the buzzwords and hype surrounding social media and lead generation. They talk about the State of Social Media and debunk the myths that impact how you use it to drive traffic and new sales. Most importantly, you’ll learn about corporate listening strategies and how companies are engaging customers and prospects with social media.
With real world examples from a very recent study, Roy Young walks participants through counter-intuitive results and social media trends. Ardath Albee shares how to manage the complex sales process. Scott Fasser explains how organic lead generation is changing the sales and marketing landscape.
Webinar and Social Media Resources
To get the full presentation with notes and comments from the speakers, fill out the form below.
Visit Ardath’s website, Marketing Interactions, to learn more about Ardath and to purchase her book eMarketing Strategies for the Complex Sale.
You can also check out MarketingProfs website and purchase their research The State of Social Media Marketing.
To read more about social media myths, and other B2B marketing topics visit our Lead Generation Blog.
