[Upcoming Webinar] Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) Them

As a B2B marketer, your primary goal is to generate leads for your sales team (or your clients). Creating lead generation campaigns that work is not a simple task, but it is possible. Join us for a 1-hour webinar to learn how to use Optify to design, build and run simple lead generation campaigns that work.

[Webinar Recap] How to Develop, Create, Send and Sell a Customer Newsletter

Watch the recorded webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients. Slides and partner’s deck available to download.

[Webinar Recap] The Future of Digital Marketing Services: Where Will Agencies be in 2014?

Last month we hosted a webinar about pricing for digital marketing agencies: How to Price Your Digital Marketing Services. At the end of the webinar we surveyed the attendees and asked them for ideas for our next webinar. One of the most requested topics was how to bundle digital marketing services.

[Webinar Recap] How to Price Your Digital Marketing Services

We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Watch this webinar and download the slides to learn:
– Pricing prerequisites
– Four (4) methods of pricing
– The service model and how to use it for pricing
– Tips for pricing

[Webinar Recap] Marketing Automation Best Practices: Autoresponders

Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing and qualification to help companies scale and optimize their lead generation and lead nurturing campaigns. But do companies really follow the best practices for autoresponders?

Optify study was set to examine the best practices of autoresponders and the way companies follow them. In this webinar we covered the key findings from the study, the best practices for using autoresponders and a short demonstration on how to do that using Optify.

[Webinar Recap] 5 New Services Every Agency Can Offer Tomorrow

Online marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking on your door, are you going to be prepared to offer these services? Watch this webinar to learn about 5 new services every agency can start offering tomorrow.

Twitter Recap: #GoogleSSL enhancement: How does it impact your SEO?

Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns.