Optify will be an exhibitor at the SMX East trade show in New York City Sept 13-15. We will be demonstrating some of our newest features and running periodic sessions on: “How to Execute an SEO campaign in 10 minutes with Optify.” Make sure to stop by booth #412 to say hi.
Five Steps to Building a Search Persona
Anthony Joseph, Optify VP of Marketing will be presenting on this SMX Theatre topic Tuesday, Sept 13 at 1:40pm (ET) in Theatre B.
Overview: It’s easy for online marketers to become distracted by technical aspects of the search engines and forget the real reason they’re doing SEO in the first place: the customer. Customer demand is the driving force behind search and must be the foundation for your SEO strategy. An effective, simple concept every search marketer should leverage is to develop a search persona for their business.
Additionally, Anthony will be sharing an Optify Solutions Spotlight at the beginning of the SMX Boot Camp: Link Building Fundamentals session on Tuesday, Sept 13 at 10:45AM (ET).
