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Drive More Traffic and Leads
To generate more demand from Search, you need to have content that’s optimized for both SEO and social media. Optify helps you choose the right keywords to target, gives you step-by-step guidance on which pages to optimize, lets you track and organize links, and monitors your competitors’ rankings. And with our Real Time traffic insights, you’ll know which tactics are driving the best qualified leads.
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Convert Visitors to Customers
Closing leads requires that sales has deep customer knowledge and a solid nurturing strategy. With Optify, you’ll get insights on all of your visitors so that you and the sales team can prioritize your best leads. And with the lead data and behavioral insights that Optify collects for you, along with our CRM and analytics integration, you can automatically trigger follow-up email campaigns and report on all sales activity.
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Report and Share Your Results
In the world of digital marketing, measuring ROI and justifying costs is critical. Optify’s Real Time marketing analytics gives you the data, insights and reports you need to monitor ROI for all of your digital marketing channels, including Search and social media. And with Optify’s personalized dashboard, customized reports and Real Time alerts, you’ll be able to share your results with your boss, your team or even your board of directors.
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Built for the Real Time Web
Unlike other marketing solutions built for the static, email-oriented Internet, Optify is designed for the Real Time Web. Real time marketing enables you to act and react to news, events, and customer when they happen. You know what your customers and readers want, when they want it. Real time marketers know what to say and when.
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Optify shows you exactly who’s on your website in Real Time. See which companies are on your site, where they’re located and how often they visit. Optify also shows you when your customers, partners, or competitors pay a visit so you can respond at the right time, with the right message.
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Qualify leads from your website automatically, align your marketing and sales teams, allocate the right lead to the right person and close more deals with lead scores you define and understand.
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Greater insight for your sales team when they need it most. Achieve a competitive advantage; see a complete history of a visitor or lead’s interaction with your website. Close more opportunities with more information on your customers than your competitors.
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Set up a unique Lead Alert that will let you know when a lead is ready to close the deal. You can schedule alerts based on score, Real Time website behavior or any Optify insight you consider to be an indication of a lead's readiness to talk.
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Have a great idea for an online marketing campaign to take advantage of a recent trend, but don’t have access to technical resources to implement it? With Optify’s Landing pages, you can create, publish, and share your landing pages in minutes without IT. You also get Optify’s built-in tracking and analytics out-of-the-box to confirm campaign ROI in Real Time.
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Have a fully customized view of the data and metrics that matter most to you. See real time feeds of the visits and leads to your site and the sources and campaigns they came from, get Lead Alerts as they happen, identify your best performing channels and campaigns, and customize traffic reports to update in real time.
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You’ve created great content, but do your prospects, leads and customers know about it? Now you can share your content with your entire social network in one easy step. Automate your marketing with campaigns and scheduling. See how easy it is to measure your social media marketing and social CRM efforts in Real Time.
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Use Optify with ExactTarget to better track and measure your email campaigns. Plus, use Optify visitor data to trigger ExactTarget lead nurturing and marketing campaigns.
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Align your marketing and sales teams, prioritize sales efforts, get better insight into visitors behaviors and close more deals. Seamless integration between Optify and Salesforce will make your Salesforce tools more robust.
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Maximize ROI and track your successes. Gather insights from day one, track and measure marketing activities and results by channel, and customize views to justify your efforts and share findings.
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Optify for Salesforce allows users to view ROI from SEO and social media through to leads, opportunities and revenue.
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The Optify Cloud API (Application Programming Interface) is a set of APIs that are designed to allow you to unleash the power of Optify's Real Time data in your own environment.
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With Optify’s rich, unique lead data you can easily determine which industries visit your site most often, sizes of companies or areas of the country that are most interested in your product, or job titles of the visitors that are most interested in your value proposition.
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