After you’ve optimized your LinkedIn profile, it’s time to make the most of the Linkedin networking. The next few tips will help you maximize your LinkedIn network for lead generation.
1. Find your clients and add them to your LinkedIn network
This gives your client another method of contacting you, leaving with them the option of contacting you in a way that’s convenient for them. Additionally, the larger your network is, the more likely you’ll be able to gain introductions to potential clients. Plus, should a contact leave and work for another company, you’ll be able to better track them and possibly sell your business to them at their new organization.
2. Begin cold calling with an introduction using your LinkedIn profile
Use your LinkedIn network to try and gain introductions to potential customers. They can look at your LinkedIn profile to learn more about your company than they might during a cold call. When they see you in the context of your network, it will make you seem more personable instead of just a random salesperson.
3. Join groups related to your industry and actively participate
Think of groups on LinkedIn like you might an industry association. You can establish new contacts, expand your network and gain new clients.
4. Answer questions in the Q&A section to establish yourself as expert and enhance your brand
People are increasingly using social networks to find answers to their questions. By answering questions in LinkedIn’s Q&A section on a consistent basis, you can establish yourself as an expert that people rely on. This helps build trust and ultimately, businesses are looking for partners they can rely on. When you answer a question, people can click on the link to your LinkedIn profile, learn more about you and your company, and request a connection with you.
5. Use the new Twitter integration to update your status
Instead of trying to update your status separately at various social networks, you can now streamline your updates on Twitter and LinkedIn. Once you connect your Twitter and LinkedIn accounts, updating Twitter automatically updates your LinkedIn profile. Keeping up your status helps contacts know that you’re active and relevant in your industry, further providing validity to your credentials.
As you can see, spending time on LinkedIn can have a powerful impact on your brand and lead generation efforts. Don’t get overwhelmed by this list. By spending just 5-10 minutes a day on the social network, you can really boost your LinkedIn profile, which in turn can boost your sales.
Be sure to check out Optify’s company profile on LinkedIn and connect with our staff’s profiles!
Any other tips on how to maximize your LinkedIn network? Share them with us.
