LinkedIn for Business: How to Optimize Your LinkedIn Company Profile Page for Lead Generation
If you’re B2B marketer and not using LinkedIn for lead generation, you’re missing out. LinkedIn’s network is a great opportunity for marketers to reach more buyers in your target audience as business professionals are actively researching solutions and making buying decisions.
One easy and sustainable way to align search and social media to drive more inbound leads is to fully optimize your social network profiles to be more discoverable by your buyers.
Below is a step-by-step presentation that outlines how to customize your LinkedIn company profile to start collecting more inbound leads.
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