How to Start Offering Social Media Services Tomorrow

It’s no secret that online marketing has gained momentum in the last several years. Not long ago, general consensus ruled; the best online marketing dollars were spent exclusively on cutting-edge tools like webinars and email blasts. Now, thankfully, we have sharper tools that allow us to reach business customers in more targeted way and to track the efficiency of our marketing dollars. Today it’s widely recognized that talking at our customers is not as good as talking with these customers. This is the essence of social media marketing.

Conducting a social media marketing campaign means actively starting conversations online, sharing content, asking questions, driving traffic and expanding visibility. As you create links and blog mentions, interested consumers see these and click through.

Here are four ideas on how you can start offering social media services to your clients tomorrow.

Plan and Launch a Corporate Blog

As you probably know, there are several reasons to have a corporate blog: create opportunities to further optimize of your website for search marketing, increase number of visitors to your site, increase the reach of your brand messaging, generate more qualified leads, make employees more customer-oriented, give the marketing team more content to re-purpose, and be a thought leader in the industry.

A business plan is an essential roadmap for success. Typically a business plan outlines the path a company intends to take to reach, maintain and generate revenue. The structure of a well thought out plan can also set the foundation for other marketing initiatives that you can also offer your clients in a comprehensive services package. Here is a simple guideline for developing a corporate blog business plan to help your clients plan and launch a corporate blog.

Social Media Monitoring

In the increasingly social Internet, where people share, post and review what is often very personal information, it can be hard for a business to keep up with the variety of opinions and ideas making it onto various social media channels. Social monitoring these opinions provide insights for businesses that can be used in many ways: to find new ways to market products, to identify new business opportunities and to manage reputations.

Sentiment Analysis tools definitely have a role to play in agency tool kits to offer a social monitoring service, and there are many of them out there. Here are a list of seven sentiment analysis tools to use to start offering a social monitoring report.

Twitter for Business

Every day millions of people and businesses use Twitter to create, discover and share ideas with each other. Twitter helps businesses stay connected to their customers, enabling them to quickly share information and valuable offers with existing customers or prospects, gather real-time marketing intelligence and feedback, and build relationships with customers, partners and other people who care about the company.

If you are coming to Twitter as a businessperson, you are no doubt wondering how Twitter can generate more leads.

This guide is designed to help agencies use Twitter for lead generation by addressing and sharing: unique ways in which Twitter provides value to businesses, practical steps you can take to start driving leads and increasing revenue through Twitter, the four steps to getting started with Twitter, six steps to building a Twitter strategy, and more. Download the complete Twitter for Business guide.

Build a Social Media Campaign

Social referral traffic is accounting for an increasing number of companies’ website traffic every day and will only continue to grow in importance. By implementing a thoughtful social media campaign you can: create buzz, generate traffic, generate leads, join the conversation, work with your customers, and build your reputation.

When planning a social media campaign, you control where you wish to focus your energies and how much you choose to invest in each locale. Typically a holistic approach will yield the best results. You can help plan a comprehensive campaign, which tailors the appropriate types of materials for each place to always ensure your client’s message is aligned. Here is a Social Media Campaign guide to give you can use as a campaign template.

Those are four ideas of social media services you can start offering tomorrow. Here are our most read social media posts to read more about social strategy, tactics, and tips you can offer your clients. :

• 10 Steps to a Successful Social Outreach
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• How to Use Social Media to Power Email Marketing
• 6 Tactics to Convert Social Media Traffic into Leads
• How to Optimize Your LinkedIn Company Profile Page for Lead Generation
• Facebook Marketing: Experimenting with Promoted Posts
• How to Create a Facebook Landing Page
• The Do’s and Don’ts of Tweeting
• How Social Media Can Help with the Sales Process

Know of any other social services agencies can offer? Let us know!

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Be sure to bookmark all the posts in this ‘Expanding your marketing services’ series:

• How to start offering SEO services tomorrow
• How to start offering social media services tomorrow
• How to start offering email marketing services tomorrow Stay tuned!
• How to start offering visitor intelligence services tomorrow Stay tuned!
• How to start offering new reports tomorrow Stay tuned!