Driving Leads through #Social Media – @ExactTarget #ETcafe
I was excited to participate in ExactTarget’s #ETCafe today to chat about how to drive leads through social marketing. We had a lot of great comments and feedback from all the marketer’s who were already using social media to drive leads and one’s who were starting to think about it.
Here are some of the questions that were asked:
Q1: First, how important is it to drive leads from social marketing? Why should marketers get started?
Q2: So what are the steps to develop a plan to start driving leads from social?
Q3: Do you have any extra tips for boosting social lead gen campaigns?
Q4: Do you have any great examples of lead gen social marketing campaigns?
If you didn’t get a chance to join, here are some highlights from the chat. Feel free to add your comments! [Be sure to include the hashtag #ETcafe]
Check out ExactTarget’s blog to see recaps of previous chats and the previews for the next ones: http://blog.exacttarget.com/blog