Engagement is essential, but for many companies, driving leads is the ultimate social media goal. Learn practical strategies you can apply without alienating your audience.
Speakers
Kipp Bodar, Hubspot
Jeff Cohen, Salesforce
Hashtag – #B2BSM
If you a B2B marketer managing social media, this is a great session with actionable takeaways. Here is a quick recap with highlights of the session.
3 keys for social media lead generation success
1. Building a network of strong ties
60% of the sales cycle is over before you start the sales process.
Use social media to build and nurture relationship. People buy from people that they know, like, and trust.
Follow, friend and connect with people rather than wait for them to reach out to you.
Space is no longer an issue for marketers, today attention is the constraint. The half life of a link on social media is 3 hours!
Think about the 10:4:1 rule for the amount of content you should share. Share third party content (10 links), share company content (4 links), share a landing page (1 link)
Prospects don’t care about your products. They care about solutions to solve their problems.
Engagement is affection with your audience across social networks. What are your moments of affection?
Be consistent when creating content. If you start a social media network, start with a plan to share good information over time.
2. Influence connections for contact sharing
The first step is to create content, the next step is to get people to share. The content should be so good that people can’t help themselves and have to share.
3. Master social conversion
Social media is not just for top of funnel, brand awareness.
Social proof + Strong ties = Social conversion
A marketer’s job is to make people feel safe. Give people a clear path of action and make people feel part of a group.
Since I didn’t capture every highlight, here is also a Twitter recap from others that attended the session!
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