2012 In Review: 5 Most Shared Whitepapers & Guides on Twitter

In 2012 we offered 30 different whitepapers and guides to share with the digital marketing community. With your ever increasing task list I’m sure you’ve didn’t have time to read all of them so I’ve gathered the most Tweeted and Retweeted guides from the year to highlight the ones our Twitter community found to be the most share-worthy.

Here are the top 5 most shared whitepapers and guides from 2012:

Build a Successful Social Media Campaign

Want to start selling #socialmedia services? Learn how to build a successful social media campaign for your clients. bit.ly/L4E7ZQ

— Optify (@optify) October 2, 2012

Business-to-business marketing has shifted profoundly in the last several years. Today it’s widely recognized that talking at business customers is not as good as talking with customers; this is the essence of social media campaigns.

Like other traditional marketing campaigns, social media campaigns require thoughtful planning and implementation. This guide, “How to Build a Successful Social Media Campaign,” covers the seven critical steps to execute a successful social media campaign.

Build Your SEO Campaign in 15 Minutes

Digital Marketing Agency? Download our simple work plan to learn how to build an #SEO campaign for your clients bit.ly/Kp4N51

— Optify (@optify) October 5, 2012

This work plan will help you plan and build an SEO campaign in 15 minutes. Follow the steps outlined in this work plan to build the foundations of sustainable organic traffic to your or your client’s site.

Five Ways to Grow Your Agency with Inbound Marketing

How to Grow Your Agency Business & Increase Results For Your Clients w #Inbound Marketing. Download the whitepaper – bit.ly/Nfrugd

— Optify (@optify) December 1, 2012

Inbound marketing presents a great opportunity for your agency to create a differentiated suite of profitable service offerings.

Learn what your agency needs to do to develop high-value inbound marketing services that will help you win more strategic business and retain your clients.

Managing SEO During a Website Redesign

Thinking about a website redesign? Be sure to download this guide: Managing #SEO During a Site Redesign bit.ly/N0FGHu

— Optify (@optify) December 5, 2012

This guide will help you plan your site redesign for SEO success, preserve your authority and avoid common mistakes, seize redesign opportunity to build for growth and scale.

Digital Marketing Agency’s Guide for Creating Effective Landing Pages

Digital Marketing Agency’s Guide for Creating Effective Landing Pages | Get the guide -> bit.ly/S9423T

— Optify (@optify) November 2, 2012

Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action.

Here’s our complete list of digital marketing resources for you to download.

If you have suggestions for future content topics, leave a comment below!