So You’ve Decided to Implement an SEO Strategy. Now What?
If you’re looking to be at the forefront of the latest advertising trends, chances are you’re already engaged in an online marketing campaign. You might be using an approach focused on social media and networking or utilizing the tactics of search engine optimization (SEO), which have become quite popular.
Businesspeople using SEO should take a look at their campaigns and evaluate where the strengths and weaknesses. After all, as well as you might be doing, it’s almost always possible to do at least a little bit better. Here are a few basic tips to help steer you in the right direction with your fledgling SEO efforts (as well as ground your perspective on the imminent value of this initiative, as a confident vision is an integral component to the success of any marketing effort).
Quality, not quantity, drives SEO
With regard to your keyword strategy, examine it closely and see if you are emphasizing a diverse field of keywords that are relevant in some way or another to your business. Ideally, you should position respectably on all of them – not necessarily ahead of all other results, but within the first few or at least on the first search engine results page (SERP).
If this is the case, you’re on the right track. What you should not be doing is centering all of your SEO plans and operations around only a few massively important keywords, or possibly only one, and aiming to place at the top of the first SERP on that basis. This might not be the best idea.
Attempts to rank highly on a single hot-button keyword could be undermined as soon as that keyword vanishes from the algorithms of Google, Yahoo, Bing and other major search engines. Those who broaden their strategy and tailor it to keywords that pertain to what their company does while also matching up, in some way, with what the majority of internet users are searching for are much more likely to succeed.
This keyword strategy must be consistent throughout your website if you wish to improve your chances of ranking highly on certain terms. You should also be sure to tweak your meta descriptions to utilize SEO on a more compact but equally effective scale.
SEO vs. paid search: validating your decision
Now, you may worry that as useful as SEO can be, it doesn’t guarantee success. This is true. Ranking on the first SERP and receiving a large number of website visits don’t automatically mean increased sales or ROI.
Forget about that. Many of the business endeavors and strategies worth engaging in have at least some risk of failure attached to them. SEO is no different.
Playing it safe and going for a paid-search marketing strategy or some other alternative might end up working for you for a certain period of time, but its usefulness is limited strictly by how much you can pay for it.
Using this method, you spend money for each click and get your money’s worth – nothing more. You might get nothing less, as well, and that might be enough for some people. If you’re looking to grow early on and then plateau once you reach a certain point, you could hypothetically budget for as much paid search as you can afford and stop when you’ve reached a spot you’re comfortable with. You had better get used to it, because unless you’re extremely lucky, you probably aren’t going any further.
SEO has no such restrictions. If you improve your strategy for utilizing it with a carefully considered analysis of the market, advanced marketing software from industry leaders such as Optify and an investment in an SEO team staffed by talented individuals who are experts of the form, there are few, if any limits to how far you can go with it.