This week I was thrilled to be ExactTarget’s #NexusCafe featured guest, 
chatting about real time lead nurturing.
Lead nurturing is effective and efficient for converting additional visitors into leads or leads into opportunities when you can automate the process by leveraging technology. Marketers give themselves more work by not doing real time lead nurturing.
In fact, lead nurturing is an opportunity for marketers to capitalize on resources the company currently has available.
Take action and start now
- Recycle your leads
- Repurpose your content
- Use what resources you already have
Enjoy the benefits
Save money: Identify your best converting leads and optimize that channel instead of wasting money on guessing.
Gain valuable time: Automate custom lead nurture programs.
Retain your most valuable leads: Are you nurturing your most qualified leads (i.e. lost opportunities)?
Build loyalty: When you keep adding value with every touch, you’re cultivating stronger relationships with your leads and prospects.
Next Steps
Make sure to check back to the Optify blog for more tips and best practices around real time lead nurturing and real time marketing.
See below for a full recap of our #NexusCafe chat thread!
