Latest Addition to Library of Free Online Resources Gives Marketers and Publishers the Power to Tackle SEO Initiatives Across Global Search Engines
SEATTLE, WA – August 10, 2011 – Optify, the leading provider of online marketing software and services for the Real Time Web, today announced the availability of an International SEO Starter Guide aimed at helping organizations with multiple websites and multinational campaigns get the most out of their global SEO initiatives. When combined with Optify’s international SEO support features, online marketers and publishers can effectively increase traffic, convert traffic to customers, and share results – all on a global scale. The new guide is the latest in a series of in-depth, step-by-step guides from Optify, providing advice on topics ranging from the best practices for search engine ranking to building out a keyword list. Visit the Optify Resources page for additional whitepapers and guides.
Creating a strong international presence and implementing a successful global SEO campaign is no easy task. Online marketers and publishers must effectively manage many moving parts, including top-level domain management, localized content and multilingual support. Additionally, companies must track SEO performance and maximize traffic to each international site. To address these challenges, Optify’s International SEO Starter Guide provides best practices and insight on choosing relevant global search engines, structuring a website, optimizing and localizing content, and overcoming translation barriers.
“A key tenant to successfully delivering messages across multiple target audiences worldwide is the effective use of social media and search engines,” said Anthony Joseph, vice president of marketing and customer experience at Optify. “Optify’s new International SEO Starter Guide is full of tips and information that both prospects and customers can begin using today to expand their web presence and compete on a global scale.”
The international SEO capabilities within Optify’s Real Time Marketing solution allow organizations to track keywords and search engine behavior in over 37 countries including the UK, Australia, France, Japan, Russia, India and China. Using Optify, online marketers and publishers have the power to manage numerous websites with distinct SEO strategies and audiences, identify which international domains are referring traffic, and make business decisions based on real-time performance and results. Global search engine capabilities are offered at all levels of Optify’s Real Time Marketing solution, including the Basic, Premium and Enterprise Editions.
To download a free copy of the International SEO Starter Guide or to read more on Optify’s international SEO features, visit www.optify.net. To access Optify’s full collection of whitepapers and step by step guides, visit Optify’s White Papers page.
