Optify’s Blog Recognized by BtoB Magazine
BtoB’s Social Media Marketing Awards Honors Optify as Runner-Up in “Best Corporate Blog” Category
SEATTLE, WA – April 4, 2011 – Optify, a leading provider of online marketing software for the Real Time Web, today announced that its Lead Generation Blog was selected by BtoB Magazine as runner-up in the BtoB Social Media Marketing Awards ‘Corporate Blog’ category. BtoB’s annual awards program honors innovative social media marketing campaigns, including ‘best use of Twitter,’ ‘best use of viral video,’ and ‘best corporate blog.’
Optify’s Real Time Marketing software enables online marketers and media publishers to generate traffic and leads through search and social media, convert visitors to customers and share results – all in real time. Customer such as Microsoft, The St. Petersburg Times, Lexis Nexis, Adready and AllRecipes.com use Optify to make search engine and social media optimization fast, easy and profitable.
By using Optify’s online marketing technology to distribute and promote blog content, and track visitors and leads, Optify has seen their blog grow exponentially over the past two and a half years. Blog results include increasing total blog traffic by 482 percent and an increase in page views of 663 percent year-over-year. In addition, Optify’s blog accounts for over 80 percent of the total inbound links to the Optify website, and its content has been instrumental in generating and converting leads with more than 60 percent of prospective customers visiting the blog at one point in their path to conversion from prospect to customer.
Optify’s blog is also unique in that it uses other social media channels to distribute and promote content – including Twitter, Facebook and LinkedIn, while also leveraging Optify’s marketing and social media software to understand which efforts are working, which are not, and how to better optimize the blog and other social media activities. This effort has paid off, resulting in year-over-year increases of 1,045 percent in visits, 1,321 percent in page views and 1,176 percent in leads from social media sites.
“Our blog, and the social media outreach around it, is a great example of how high-quality, relevant content, delivered in an easily accessible format, can drive leads and sales. The blog has not only been a resource for the online marketing community, it’s been a source of traffic, leads, and sales for us, and has been integral in growing the company,” said Brian Goffman, CEO and co-founder of Optify. “It’s our goal that Optify customers can utilize insights from our blog to create and implement their own marketing initiatives with as much success as the Optify blog has seen to date.”
The Optify blog is designed to be a resource for the online marketing community, striving to keep customers and the online marketing community apprised of the most recent news and developments happening in the real time web. The blog offers tips on how best to conduct, promote and measure the ROI of marketing efforts across a diverse swath of online channels, including search engines, social media outlets such as Twitter, Facebook and YouTube, and company websites and blogs. Optify’s blog also includes links to free whitepapers, guides and webinars, all aimed at helping readers develop not only a strong, but a measurable, online marketing strategy.