Optify Unveils Marketing Dashboard At Search Marketing Expo – SMX Advanced Seattle
Dashboard Delivers At-A-Glance Insight Into Marketing Performance and Business Lead Generation Through SEO and Social Media
SEATTLE, Wash. – Search Marketing Expo Advanced – June 7, 2010—Optify, a leading provider of hosted, easy-to-use online lead generation software for business, today announced the release of the Optify Marketing Dashboard. The Optify Marketing Dashboard and the company’s Real Time Marketing software will be on display at the Search Marketing Expo (SMX) Advanced on June 8-9 at the Bell Harbor International Conference Center in Seattle.
Optify’s Real Time Marketing software provides critical information to marketers about how campaigns are performing, what strategies are or are not working, and how overall efforts are tracking against marketing and sales goals. With this update, the Optify Marketing Dashboard will include customizable widgets on site performance, report summaries, site visitor information and more. Optify users are now able to modify their dashboards based on role within their company – allowing sales, marketing and senior executives to align views with their marketing priorities.
“The Marketing Dashboard is the first thing our users see when they log into Optify, and we want to ensure it provides immediate and actionable information,” said Brian Goffman, co-founder and CEO of Optify. “With these enhancements, Optify customers know at a glance how their marketing efforts are performing so that they can spend more time marketing and generating customers.”
In addition, Optify will be hosting a webinar on Tuesday June 15 at 11:00AM (PDT) to introduce a new framework for measuring the ROI of social media. For more details and registration visit From Buzz to Bucks registration page.
Optify tracks more than 25 million page views and scores thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, Lifescript, Sonosite and Ubermind. Optify customers see more than a 300 percent increase in leads in a six-month period.
For more information, visit Optify at booth #13 at SMX Advanced Seattle, or visit:
Optify (http://www.optify.net) helps marketing and sales professionals generate qualified leads through web search and social media and focus sales efforts to close more deals with easy to use, Real Time Marketing Suite. Optify’s hosted service enables professional marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, email and Web support.
For more insights on how to market in real time, visit the Optify Lead Generation Blog at http://www.optify.net/blog.