Powerful Enhancements for Global B2B Marketers to Improve Business Lead Generation
SEATTLE—April 13, 2010—Optify (http://www.optify.net), a leading provider of hosted, easy-to-use online lead generation software for business, today announced the Spring 2010 Release of its Real Time Marketing software.
Optify’s Spring 2010 Release includes a significant enhancements for customers including powerful, enterprise-grade reporting capabilities, search rank tracking on non-US domains, multiple domain support, the launch of Optify for Salesforce CRM, and reporting integration with email partner ExactTarget.
Optify for Salesforce CRM, now available on AppExchange 2, enables users to access detailed lead information and prioritize sales efforts based on real time lead intelligence. Optify puts key sales data into the CRM system, where sales teams require it.
Optify’s partnership with ExactTarget, a leading global provider of on-demand email and one-to-one marketing solutions, allows B2B marketers to use Optify’s software to enhance email and lead nurturing campaigns. This integration enables marketers to see the results of email campaigns at the individual user level and score their results.
As online marketing is the key channel for business lead generation, Optify enables marketers to use organic search and social media to drive leads and measure results. With these enhancements, global enterprises can track search position on an international basis, generate customized reports to track their SEO and social media, and track their success. Marketers using Optify spend less time collecting data and more time taking action and closing deals.
KEY HIGHLIGHTS
- Powerful Capabilities for the Enterprise – Optify’s Spring 2010 Release includes enterprise features including new reporting for traffic and lead tracking as well reports about the business impact of your social media and SEO campaigns. Optify Enterprise Edition users can edit and create new reports, navigate data with built-in filters, and quickly share results from their web marketing efforts. Additionally, Optify now supports multiple domains within a single interface. SEO enhancements include greater support for search engine results including Bing and a wide range of international search engines. These capabilities address key issues for large organizations with multiple websites and multi-national campaigns, allowing them to focus on taking action based on real time business results.
- Salesforce.com AppExchange 2 – Using Optify for Salesforce CRM, sales teams can score visitors, leads and opportunities by website activity and company profile including size of company, revenue, number of employees and other criteria. Optify enables sales to rank the most active leads and breaks them into categories, receive alerts on key customers, create a watch list of accounts, and integrate Optify into their workflow so sales can prioritize efforts and close more deals. Salesforce.com customers can try and buy Optify with just a few clicks via the AppExchange 2
- ExactTarget Enablement – Customers using ExactTarget’s software for triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media campaigns will have access to Optify’s powerful lead scoring and reporting. ExactTarget users that deploy Optify can be proactive about how they interact with and nurture leads, allowing them to target specific campaigns and communications channels based on the activity and visit history of prospects.
Optify tracks more than 25 million monthly page views, with a 10 percent month-over-month growth rate, and scores thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, SchemaLogic, Sonosite and Ubermind. The company has achieved 100 percent customer account growth between fourth quarter of 2009 and the end of the first quarter of this year with more than 440 customer accounts.
Optify is hosting a Spring Release public demo webinar on May 12 at 11 a.m. PT. To register, visit: http://www.optify.net/optify-public-demo-spring-release/
About Optify
Optify (http://www.optify.net) helps marketing and sales professionals generate qualified leads through web search and social media and focus sales efforts to close more deals with easy to use, Real Time Marketing Suite. Optify’s hosted service enables professional marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, email and Web support.
For more insights on how to market in real time, visit the Optify Lead Generation Blog at http://www.optify.net/blog.
