Optify Named as Finalist for the 2012 Red Herring 100 Global Award
Leading Digital Marketing Software Provider Tops Competition in Prominent Award
SEATTLE – November 12, 2012 – Optify, the leading provider of digital marketing software, today announced that it has been selected as a candidate for Red Herring’s 2012 Top 100 Global award, a prestigious recognition honoring the year’s most audacious and far reaching private technology companies and entrepreneurs from across the globe.
Optify’s groundbreaking Digital Marketing Automation Suite helps digital marketing agencies and professional B2B marketers plan, build, execute and manage all of their marketing campaigns in one place. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.
“Hundreds of B2B marketing athletes and digital marketing agencies rely on Optify every day for valuable insights and strategies for increasing quality leads,” said Rob Eleveld, CEO of Optify. “The prestigious Red Herring Award nomination is an acknowledgement of our marketing automation software and the leadership role we’ve developed in the industry. Congratulations to all the companies considered by Red Herring to be worthy of this great accolade.”
The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations. These companies, representing past Red Herring Asia, Europe and North America awards, are judged on a range of qualitative and quantitative metrics, including but not limited to, technology innovation, financial performance, growth criterion, management’s execution standards, potential globalization of the strategy and market share improvement.
“Technology companies are becoming the bright spot in the economic outlook based on their increasing role within macro-economic environments,” stated Alex Vieux, Chairman of Red Herring. “2012 has confirmed the sector’s vibrant activity and its resilience to widespread economic problems. An unprecedented number of entrepreneurs are attempting to jump ahead of the competition and aspire to make a difference. Breakthroughs obsolete each other faster than ever before. Optify has performed exceptionally in its field and strongly deserves to be singled out as one of the Red Herring Global Finalists. At this stage, we are left with the daunting task to select the best qualified companies for the 2012 Top 100 Global Award.”
The Finalists are invited to present their winning strategies at the Red Herring Global forum in Los Angeles, November 27-29 2012. The Top 100 winners will be announced at a special awards ceremony on November 29 at the event.