Optify Launches Basic Edition For SMBs and Upgraded Professional Edition
New Onboarding Wizard and Keyword Auto-Suggest Accelerate Adoption and Enable Rapid, Measurable ROI
SEATTLE, WA – July 26, 2011 – Optify, the leading provider of online marketing software and services for the Real Time Web, today announced a new Basic Edition focused on the needs of small and medium-sized businesses. In addition to the new Basic Edition, Optify also announced it upgraded its Professional Edition with enhanced capabilities for global search and social media marketers, including bundled Success Services consulting. New to both editions are an onboarding wizard and keyword auto-suggest feature, making it even easier for marketers to adopt Optify and begin achieving results.
According to a recent American Express OPEN survey, 66 percent of small businesses plan to invest in discovery through search engines, while 44 percent plan to invest in social media. This trend is evident in the amount of spend today’s marketers are allocating towards online marketing initiatives, particularly among SMBs. In fact, a study by Access Marketers International (AMI), Partners, Inc. uncovered that while print media accounts for the bulk of small business marketing spending, the market is rapidly shifting dollars to online and social media.
“Optify’s Basic and Professional Editions mark a turning point for SMBs,” said Jonathan Saad, president and CEO at BlueCosmo. “We get everything we need for our online marketing campaigns in one single product, no more juggling across different applications. We also get peace of mind knowing the technology has been successfully used by other world class marketing departments at organizations ten times our size, and for us that’s a huge endorsement.”
The Basic Edition for smaller businesses supports a single user, provides 250 tracked keywords and includes one global search engine. It also offers page optimization, link tracking, lead scoring and tracking, social media monitoring and Twitter for Business. For larger enterprises, Optify continues to strengthen its Professional Edition which is offered at $499 a month and includes all the features of Basic Edition plus support for 10 users, multiple web domains, custom reporting, multiple lead scores, phone and email support, and bundled QuickStart and Success Services.
Recent feature enhancements available in all Editions include:
- Onboarding Wizard: guides users through set-up, best practices and provides a one-click tracking plug-in for the WordPress CMS, without having to add code to website pages.
- Keyword Auto-Suggest: users starting with Optify will get a head start by pulling in up to 15 keywords their business is already ranking for, and automatically tracks and monitors those keywords’ visits, leads, monthly searches, minimum CPC and against competitors.
“We’re building a world-class suite of software and services for online marketing success,” said Brian Goffman, CEO and cofounder at Optify. “With these new Editions, we are bringing an even higher level of capabilities to companies of all sizes – whether you’re a large in-house marketing department or a solo, SMB marketer just getting started.”