Real-Time Marketing Experts to Host QR Code, PURL, App and Short Code Workshop
SEATTLE – August 22, 2011 – Optify (http://www.optify.net), the leading provider of online marketing software and services for the real time web, today announced that Anthony Joseph, vice president of marketing, and Jennifer Wong, account executive, have been invited to speak at Target Marketing magazine’s InterACT! Virtual Conference & Expo.
Hands-on Workshop – Create your Own QR Code, PURL, App, Short Code
When: Tues., Aug. 23 at 1:30 – 2:15 p.m. ET
Description: Many marketers know tactics such as QR Codes, pURLS, apps and short codes are a good idea. But, on a practical level, how do you create them? In this presentation, Joseph and Wong will provide step-by-step instructions on how to create each type of code to benefit marketing campaigns. Audience members will learn how they can measure the activity from these creations in real time. Audience members will be able to create their own QR Codes, pURLs, apps and short codes, which can be reviewed by the presenters during the interactive show. Audience members can also use the hashtag #InterACThandson to alert presenters of their work.
InterACT! Conference and Expo, presented by Target Marketing and Printing Impressions, explores the best practices, trends and case studies on how to play to each channel’s strength in integrated campaigns and drive more revenue. To register for the event or to attend Optify’s hands-on workshop, visit http://www.interactconference.net/registration/.
