Solution Enables Actionable Insights for Higher Close Rates and Measurable ROI
SEATTLE – August 29, 2011 – Optify (http://www.optify.net), the leading online marketing software and services provider for the real time web, today announced it will be demonstrating its real time marketing suite and integration with Salesforce in Booth #2 at the Dreamforce Conference in San Francisco, August 31 – September 2.
A simple-to-use yet powerful solution, the integrated offering is built to leverage the unique data captured and tracked by Optify as a way to help sales teams get the insight necessary to prioritize and manage leads and close more deals. Optify’s suite of applications enables businesses to drive more traffic and leads with SEO and social media, convert visitors to customers, and measure and share results.
Optify’s seamless integration with Salesforce provides real time information on leads and visitors. With the powerful combination of Optify and Salesforce.com, sales teams receive valuable insights to turn more leads into customers. Sales professionals can prioritize activity based on Optify’s customizable lead scoring engine. Marketers can gain insights into which marketing efforts, including SEO, social media, paid campaigns, and email, are creating the most promising opportunities and driving revenue.
“Optify and Salesforce give us a powerful capability to process, prioritize and nurture leads,” said Nate Odell, Director of Marketing at Skytap. “Optify’s integration with Salesforce.com was easy to set-up, and within minutes we were up and running. We immediately had greater visibility into the behavior of our visitors and our leads and we knew what solutions they were interested in and what was most important to them. This has proven valuable to converting leads to customers, and in a noteworthy case, led to us landing a large client within three weeks of implementation.”
“Optify’s integration with Salesforce.com extends Optify’s solution to sales professionals,” said Anthony Joseph, Vice President of Marketing at Optify. “In combination with Salesforce.com, Optify enables sales professional to focus on the highest value leads and nurture others until they are sales-ready.” Optify’s integration with Salesforce.com also provides powerful marketing analytics, enabling a unique view that connects SEO, social media, and paid campaigns to revenue. Read more at: http://www.optify.net/b2b-marketing/salesforce-integration/
More than just a typical user conference, Dreamforce brings together all the leaders in cloud computing to collaborate, connect, and inspire. For more information on Salesforce’s Dreamforce conference, visit http://www.salesforce.com/dreamforce/DF11/.
