ALM’s Real Estate Media Group Achieves 36 Percent Spike In Organic Traffic And 47 Percent Increase In Social Media Traffic Using Optify’s Inbound Marketing Software Suite
Leading Real Estate Publisher Uses Optify’s Inbound Marketing Software Suite to Increase Website Traffic with SEO and Social Media, Generate More Revenue and Leads, and Track Results
SEATTLE, WA – February 14, 2012 – Optify, provider of inbound marketing software, today announced that GlobeSt.com, the online component of ALM’s Real Estate Media Group, has selected Optify’s Inbound Marketing suite to integrate cross functional and multi channel marketing efforts to improve its website traffic through search and social media. Using Optify, ALM increased its subscriber base, positively impacted advertiser growth, streamlined SEO campaign processes and has the power to target and refine the segmentation of specific audiences. ALM saw a 36 percent rise in organic traffic and a 47 percent growth in social media traffic.
ALM’s main goal is to remain the leader for real estate news across the United States. The company’s system for web analytics and reporting was difficult to use and inefficient, requiring extensive time to produce reports and inhibiting ALM’s ability to take action. Marketing and sales teams needed a more efficient reporting system and centralized location to analyze data. ALM also wanted to help editors identify SEO opportunities and keywords that had the potential to drive increased online visits. ALM had to find a solution could be accessible and usable at all levels of the company to ensure alignment across the organization.
“With limited bandwidth in headcount and resources, ALM has leveraged Optify to do more with less,” said Scott Thompson, VP of Integrated Marketing and Sales Development at ALM. “The ability to solve all of our requirements – from SEO to visitor intelligence to social media – using one platform was a distinct advantage of using Optify.”
ALM adopted Optify as a software suite to implement data driven and targeted marketing programs. With Optify’s user-friendly SEO applications, ALM’s website and editorial teams successfully aligned their functional goals. Together, they created SEO campaigns with focused keywords to increase website traffic. To optimize the site for the highest-performing terms, Optify’s keyword alerts helped editors understand which keywords were driving the most traffic to the site. Optify also gave ALM the insight to identify their highest priority pages, receive detailed feedback on SEO areas in which they could improve, and understand the reasons behind certain pages’ success.
In addition to SEO, ALM used Optify’s Twitter for Business application to manage and report on the contribution of social media campaigns in their integrated marketing program. Optify Reports helped the ALM team determine which marketing campaigns were performing better than others so they could allocate budget and resources to the highest performing channels.
ALM also created an integrated marketing database to package higher quality prospect profiles for advertisers, using over 20 lead scores to segment and identify visitor’s demographic information in the website’s specific subject categories. The ALM sales team applied these lead scores to Optify’s Lead Intelligence, which produces a daily visitor and lead report to help the sales team identify targeted potential advertisers.
“ALM is a world-class provider of B2B content in a competitive industry,” said Brian Goffman, CEO and co-founder of Optify. “We are extremely proud of how ALM is using Optify software because it reflects our mission of enabling B2B marketers and publishers to make their content discoverable though search and social media. It’s exciting to see ALM connecting in dramatically new ways with readers and advertisers through Optify while driving the bottom line. ”
Optify’s hosted, easy-to-use inbound marketing software is designed to help media publishers and online marketers use SEO and social media to increase traffic, convert visitors to customers, and measure and share results. Optify tracks more than 3 billion page views and over one million leads for customers including AllRecipes.com, LexisNexis, Microsoft, Isilon, Sonosite and Ubermind. Optify customers see, on average, a 315 percent increase in leads, a 310 percent increase in conversion rates and a 126 percent increase in website visits over a period of four months.
Optify is designed to scale to the needs of a wide range of customer sizes and requirements and is available in two editions, including Basic and Professional. Optify also offers a full-featured free trial. For more pricing information, please visit www.optify.net/editions-pricing/.