Real Time Marketing Software Provides 4X Boost to Sales Pipeline and Prioritizes Prospects
SEATTLE – July 21, 2010—Optify, a leading provider of hosted, easy-to-use enterprise SEO and lead generation software for business, today announced that AdReady, a pioneering technology company that delivers best-in-class enterprise software solutions for digital display advertising, has implemented Optify’s Real Time Marketing software to help prioritize the company’s high volume of leads.
Using Optify, AdReady has significantly increased its overall pool of leads and resulting conversation rates. By prioritizing incoming leads based on Optify’s Lead Scoring capabilities, AdReady has automatically qualified more than 80 percent of its prospects, making it easier to assign the appropriate sales contact to each lead. This level of intelligence about each lead has increased AdReady’s conversion rates by 189 percent. Optify’s Real Time Marketing Software also improves SEO, which delivered a 103 percent increase for Web traffic and 196 percent increase in leads generated.
“With Optify, we grew the number of leads we captured from anonymous visitors in a very short timeframe,” said Jonah-kai Hancock, director of marketing at AdReady. “We saw steady month-over-month growth in the number of visitors and leads we tracked and were able to automatically score and prioritize with Optify, allowing us to better focus our sales efforts and achieve results.”
Using the Optify Lead Scoring application, the AdReady sales team customized its lead scores for various user segments including publishers, agencies and premium leads. By automatically monitoring site visitors, Optify assigned a lead score to each prospect based on the custom criteria outlined by the sales and marketing teams.
The company also used Optify to receive daily e-mail reports, showing exactly who visited the site the previous day, how engaged each visitor was, which pages they viewed and the amount of time spent on the site. This information helped AdReady personalize conversations with each lead and focus on each potential customer’s specific area of interest. Optify also allowed Adready to create that notified sales when visitors from specific companies in the sales pipeline arrived on the AdReady website. This eased the tracking process after a sales call and helped AdReady discover what content was driving customer engagement.
“Our customers are dealing with a significant gap between their marketing and sales departments, which as a result, is greatly impacting their bottom line,” said Brian Goffman, CEO and co-founder of Optify. “AdReady is a perfect example of how enabling sales and marketing to work together as a cohesive unit can improve business results. When each team is able to share information and work together to consistently achieve goals, they will inevitably fill the sales cycle and close more deals.”
Optify tracks more than 35 million page views and scores thousands of leads in real time for customers including AdReady, LexisNexis, Microsoft, Marchex, Lifescript, Sonosite and Ubermind. Optify customers see 315 percent increase in leads in a four-month period.
About Optify
Optify (http://www.optify.net) enables marketing and sales professionals generate qualified leads through Web search and social media with easy-to-use, enterprise SEO and Real Time Marketing software. Optify’s hosted service allows marketers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate Twitter campaigns and track results, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person. Optify is simple to set up and includes free phone, email and Web support.
The full AdReady case study is available to read and download. For more insights on how to market in real time, visit the Optify Lead Generation Blog at http://www.optify.net/blog.
