"Press Releases" Category Posts
Optify today announced that Optify Connect has been named a Finalist in the Marketing Software New Product of the Year category in The 2013 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program.
SEATTLE – May 1, 2013 – The Edison Awards, celebrating 26 years of honoring the best in innovation and excellence in the development of new products and services, announced last week that Optify’s Optify Connect was voted a gold Thomas A. Edison Marketing Award for innovation in digital marketing software at the April 25th event at Navy Pier in Chicago. The Edison Awards joined together hundreds of senior executives from some of the world’s most recognized companies to acknowledge the hard work and commitment of all of the 2013 Edison Award winners.
SEATTLE—April 30, 2013—Optify, the leading provider of digital marketing software for agency marketers, today announced the appointment of former VP of Product Development, Chris Hundley, as Chief Technology Officer. Hundley will lead the company’s product, development, operations and account services teams and drive Optify’s overall technology strategy as the company continues to innovate in solutions for digital marketing.
Optify Publishes Autoresponders Study, Finds Less Than 25% of Companies Use Autoresponders for Marketing Automation
SEATTLE – March 12, 2013 – Optify, the leading provider of digital marketing software for agency marketers, today released its Marketing Automation Best Practices: 2013 Autoresponders Study, which revealed that only 24% of companies analyzed from The Inc. 5000 use immediate autoresponders for their marketing automation programs.
SEATTLE – March 5, 2013 – Optify, the leading provider of digital marketing software for agency marketers, today announced the release of its autoresponders feature for its digital marketing software suite. The new feature adds an automated component to the lead nurturing portion of the suite so that users can send targeted email series automatically, triggered when a form is completed on a user’s website.
Optify, the leading innovator in digital marketing software, has been named a 2013 Award Finalist by the internationally renowned Edison Awards™ for its Optify Connect solution. Optify Connect is a Finalist in the Thomas A. Edison Marketing Award category, one of twelve categories honored by the Edison Awards. The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.
Optify today announced the release of its annual B2B Marketing Benchmark Report in which it was revealed that Google’s market share in the B2B segment increased to 90 percent in 2012. Additionally, Optify’s report uncovered that organic search is still the strongest driver of known traffic to B2B sites, but shows relatively low conversion rates, while email shows the highest conversion and engagement rates.