What’s new: Announcing Landing Pages for the Social Age

Posted by Scott Dunn on November 9th, 2011

This month, we’re excited to announce major new features designed to deliver atomic power to your marketing arsenal. The new Landing Pages application gives you a quick and easy way to convert visitors to customers. And the social sharing features extend your marketing reach with the power of today’s social networks.

Take off with Landing Pages

With Optify’s new Landing Pages app, you can quickly create web pages to direct traffic in order to capture leads, download promotional content, encourage a purchase, or more.

Optify landing pages give you many benefits:

  • Create your own customized landing pages in minutes without IT help.
  • Share with your social networks with one easy click.
  • Measure your marketing ROI with Optify’s integrated visitor tracking, page analysis, and reporting features.

The Landing Pages app includes several outstanding features:

  • Build pages and forms with point-and-click, content-guided templates built on the best SEO principles.
  • Send your leads to Salesforce CRM directly (optional).
  • Get automatic page hosting at Optify with the option to use your own domain and customize page URLs.

You’ll be amazed how easy it is to get going. Just click Landing Pages in the top navigation bar. Then click the Create Landing Page button and follow the steps on screen. In minutes, you have a landing page that is live on the web. For more information on landing pages, the landing pages feature page.

Sharing in the social age

Creating and publishing landing pages is great. But these days, you need to use social media to extend your reach and get your word out. In addition to the existing Twitter for Business application, Optify now makes it easy to leverage your social networks by sharing your pages in one quick step.

Add Facebook login to any landing pageCheck out these new features:

  • Share any of your new landing pages on Facebook, Twitter, and LinkedIn with just a couple of clicks. You can share when you publish page, when viewing page details, or from the list of existing landing pages.
  • Share any web page in the Pages application. Just move your mouse over any item listed in the Pages table and click the Share link from the pop-up options.
  • Add Facebook login to an Optify landing page. This feature is built into any of our form-based templates, with no additional setup required. With a Facebook connect button on your page, users log in with a single click and their Facebook info is added to your Visitors list in Lead Intelligence.

For more information on sharing, see the social sharing feature page.

Just the beginning

We think you’ll find our social sharing and landing pages combine terrific marketing power with simplicity and ease of use. But these are just the first steps in our overall plan for marketing automation. Keep your eyes open for more marketing might in the coming weeks.

Training Webinar and Feedback

To get you started and answer any questions you might have about these new features, we will be holding a free live webinar on how to use Landing Pages and Social Sharing. This introductory webinar will take place on Tuesday, November 15 at 10am (PST). Register here.

We would love to hear your feedback on these or any of our regularly released new features. You can submit your feedback on our help desk or leave your comment here.