MarketingProfs and Optify Team Up to Help B2B Marketers Measure Inbound Marketing Success
I have to say that I love metrics, especially lead generation metrics—numbers after all never lie. The trouble is that there are a ton of metrics out there that we can measure, especially in the realm of SEO and social media. But which metrics should we focus on? Which ones tell us how successful our programs are today? Which metrics help us plan for future success and which are just noise?
I for one have always pursued closed-loop reporting nirvana—being able to attribute opportunities and sales to a discreet campaign (as well as being able to understand the accompanying cost metrics). Isn’t that what we all dream of? In my career I’ve managed to get to that nirvana a few times. I’m glad to say that with Optify I can once more get my hands on those elusive numbers.
We felt it was time to shed some light on which inbound marketing metrics matter most to B2B marketers, and how you go about capturing them. To that end we’ve teamed up with the smart folks at MarketingProfs to bring you some great content.
Please join Optify and MarketingProfs on Tuesday June 26th for a Webinar entitled ‘The Top Inbound Marketing Metrics for B2B Marketers’.
Join us for this interactive session and you’ll also get the companion white paper from MarketingProfs that gives you more insight into the metrics you need to care about.
During the Webinar we’ll be covering:
• Which inbound marketing metrics prove the success of your programs
• Which metrics are great indicators of future success
• How to calculate inbound marketing ROI
We hope you can join us live for the Webinar, but if you can’t we’ll be posting a link to the archive and white paper, so check back with us after the 26th.
Register now for our Webinar ‘the Top Inbound Marketing Metrics for B2B Marketers’.