Make Your Next Email Count with Optify
You’ve emailed a list of leads and know they’ve clicked through to your website, but where did they go from there? What should be your next email to those leads? How do you ensure you align your message with what they’re really looking for from you business?
Close the loop on your email marketing campaigns using Optify. Track individual leads across the purchase cycle, and gain insight into which campaign brought them to your site, what content kept them interested and what drove their conversion. Optify’s seamless integration with Salesforce and ExactTarget lets you see and take action from this information within one integrated, real time marketing dashboard.
You can use Optify with ExactTarget to better track and measure your email campaigns and use Optify visitor data to trigger lead nurturing and marketing campaigns with ExactTarget. Set up and run triggered emails in ExactTarget based on website and site visitor activity captured and reported by Optify
Uncover more than just which email campaign drive success. Drill down into your campaign participant and visitor data with Optify, learn what turned a click-through into a sale and confidently use campaigns that you know work.
Stop guessing what works and put your resources toward campaigns you know will drive success – with Optify.
