Optify ExactTarget Integration

Posted by Optify Team on May 11th, 2010

ExactTarget Integration

Optify is now available to all ExactTarget and Salesforce customers as a way to enhance lead nurturing. Using Optify with ExactTarget will enable users to better track and measure their email campaigns and allow them to use Optify data to trigger lead nurturing and marketing campaigns with ExactTarget.

Benefits

The Optify and ExactTarget integration will allow you to:

  1. Enhance your lead nurture campaigns with Optify data
  2. Set up and run triggered emails in ExactTarget based on website and lead visit activity captured and reported by Optify
  3. Close the loop on your ExactTarget email campaigns in Optify



Exact Traget Enablement


Download the Optify ExactTarget Integration overview sheet.