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Featured Topic:
Optimizing for Google's Sitelinks Update |
Google’s display results for strongly branded websites changed dramatically this month. Learn about these changes, how they impact you and SEO steps to take. Read more.
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What’s New at Optify |
New Features:
Pages, Details & Keyword Enhancements
This features release includes a number of enhancements to the Pages application, chief among them an enhanced Import feature and a new Export feature. Learn more.
New Webinar:
Using Personas for Marketing and SEO
Learn why marketers are increasingly creating search personas, fictitious characters that personify their target demographic, to drive traffic and conversions. Read more.
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Ask the Expert:
What's with QR codes? |
Q: : I’ve been seeing Quick Response (QR) codes everywhere. I know they are 2D images that function like barcodes, but what are the key benefits of using them?
A: QR codes can trigger actions like linking a mobile device to a website. They facilitate sharing, provide calls to action, are portable and boost your site’s visibility. Learn more.
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Best Practice of the Month:
Landing Page Optimization; Just Do It |
Read about the biggest blunders online marketers make when creating landing pages and the seven fixes that will skyrocket conversions. Read more.
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