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Featured Topic:
Google As the Social Search Network |
Google hopes to crack the social media code with its introduction of +1. Similar to Facebook’s “Like” feature, Google account holders can “+1” an advertisement or a search result as a public thumbs up. Still new, +1 is positively one to keep an eye on. Read more
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What’s New at Optify |
New Features:
Taking it to the Next Level
Our latest updates to our Keyword Reports and Pages applications give you more flexibility and functionality than ever. You can group and compare keywords by lists; import, add, remove or refresh web pages anytime; and more. Check it out
New Study:
Top Rank Remains King
This in-depth study describes how the new face of search engine results pages has altered the click through rate curve. The report examines the significance of ranking on page one of Google, the value of the top three results and many other unique insights. Learn more
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Ask the Expert:
Auto DM Led to 245% Rise in Unfollows |
Q: Should I use auto-response messaging to reach out to my new Twitter followers?
A: Recently, we compared two weeks of Twitter: one week without using an auto DM, the next week with. Our unfollow rate jumped from 16.5% to 40.5% just from enabling an auto DM. Clearly a poor practice. Learn more
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Best Practice of the Month:
Real Time Lead Nurturing |
Both an art and a science, real time lead nurturing is one of the most effective and efficient methods for advancing the sales process. Learning how to score, prioritize and respond to leads is critical to making real time lead nurturing successful. Learn more
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