Optify Newsletter - March 2011

Optify
Optify
Optify Newsletter | March 2011
Optify
Optify
Feature Featured Topic:
From the Front Page to the First SERP

Journalists and publishers are battling for eyeballs, yet many are reluctant to embrace SEO. Traditional journalistic tenets and good SEO practices need not be mutually exclusive. Read more

New What’s New at Optify

New Case Study: Microsoft Lync 2010 Uses Optify to Increase Organic Traffic by 847%. Faced with the monumental task of re-launching its website in conjunction with a complete business rebranding, MS was concerned with losing online search visibility. Instead, it upped both organic and overall traffic. Learn how

New Features: We’ve cooked up a smorgasbord of new features for our customers. We’ve got a new Pages Optimization Widget for your dashboard; Facebook shares, likes & clicks for your page reports; an ability to import links from external files to your links application; and more. Dig in

Ask The Expert Ask the Expert:
Twitter Promoted Products

Q: We are hearing buzz about Twitter’s new Promoted Tweets and Accounts program. How does it work?

A: Optify has been able to test the waters as a beta participant and we’ve been taking copious notes. Our top 5 tips cover a lot of exclusive information including leveraging Twitter's resonance algorithm. Read more

Best Practice of the Month Best Practice of the Month:
Build Your Website For Success

For those of you building a new website and expecting to employ social media marketing and SEO as your business expands, these advanced planning tips will set you up for success. Learn more




Twitter for B2B Demystified

Do you know how to build a Twitter strategy for your business? Download The Ultimate Twitter for Business Guide.
 
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Industry News

Forbes: How to Boost Search Results, Without Ticking off Google
In the wake of news that Google had reduced many of J.C. Penney’s keywords because of “black hat” SEO tactics, Optify CEO, Brian Goffman, sheds light on which SEO practices to follow versus which to avoid.


Search + Social: A Growing Relationship
Erez Barak, Optify Co-Founder, makes the case for why businesses should pay attention to social media in light of its increasing importance in search algorithms.

 

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