Optify Newsletter - June 2011 Issue

Optify
Optify
Optify Newsletter | June 2011
Optify
Optify
Feature Featured Topic:
How Social Has Revolutionized Search

Search engines are giving greater algorithm weights to social signals. Experts offer tangible steps you can take to capitalize on this trend. Read more

New What’s New at Optify

New Features:
Competitive Keyword Reports, New Daily Email
Score a competitive edge with our new report; see how you’re trending against competitors for head terms and long tail. Also new: daily email is now optimized for all viewing devices and includes the most frequently requested info. See more

New Case Study:
Skytap Uses Optify To Land Target in Days
With Optify’s lead intelligence and nurturing insights, Skytap was able to convert a cold email to a face-to-face meeting with a very large customer in less than 48 hours. Learn how

Ask The Expert Ask the Expert:
SEO 101: What is a Pillar Page?

Q: What is the role of a pillar page, how do I best utilize and build one?

A: Integrated into a website’s infrastructure, a pillar page is a content rich mini-homepage for a strategic keyword. Its primary goal is to drive organic traffic to your site. For useful tips on pillar page creation, read more.

Best Practice of the Month Best Practice of the Month:
Aligning Twitter With Your SEO Strategy

These five optimization tips will help you beef up your Twitter game, so you’re maximizing content reach and positively influencing search results. Learn more




How Social Is Impacting Search

SERPs are changing as social media becomes increasingly embedded in the equation. Do you know how to use social media to boost your SEO?
 
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Industry News

Optify Named Red Herring Award Finalist
Red Herring, a global media company devoted to technology innovation, has selected 200 finalists for their prestigious award. Optify is amongst the leaders.


Optify at SMX Advanced 2011 in Seattle
Optify VP of Marketing & Customer Experience, Anthony Joseph, gave a Solutions Spotlight presentation at last week’s Search Marketing Expo where the company hosted a booth and demo-ed it’s new Keyword Reports.

 

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