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Featured Topic:
Buyers’ Journey – Solution Search Stage |
Prospects research products and solutions long before many potential solution providers become aware of them. Learn how to align your marketing mix to be top of mind during the prospect’s Solution Search stage in this follow-up to our popular webinar. Read more.
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What’s New at Optify |
New Forum Lets You Share and Vote on Ideas
Have you found yourself thinking, “It would be really cool if Optify did...”? Well, Optify has opened a new Ideas forums where you can sound off about your needs, ideas, and feature suggestions. Submit your ideas.
Better, Easier Landing Pages and Setup
Optify’s landing pages solution takes another step forward, upgrading templates and making it easier to follow up on putting your landing pages to use. Learn more.
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Ask the Expert:
Landing Page Optimization |
Q: How much text should I include on my landing pages? Is too much text bad for conversion?
A: Studies show netizens don’t read on the web and that less content on a landing page leads to higher conversion. Ruthlessly editing your text down to simple headlines and short bullet lists will help but be careful not to hurt your ultimate goal.
Learn more.
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Best Practice of the Month:
The Dos and Don’ts of Tweeting |
A little bird once said that, you can tweet to your heart’s content, but be sure to track unfollows to ensure your tweets are not swan songs to your prospects and customers. Read more.
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