Optify Newsletter - January 2011 Issue

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Optify
Optify Newsletter | January 2011
Optify
Optify
New What’s New at Optify

New Features: Optify's Links Application has arrived; track the links you wish to acquire, obtain link recommendations, know when you lose or gain a link and follow your progress. Learn more

New Case Study: Extra! Extra! Read all about it! St. Petersburg Times, Florida's largest newspaper, uses Optify's SEO application suite to increase search engine traffic 22% and local traffic 33%. Read how

Feature Featured Topic:
The Changing Face of SERPs

Marketers take note: capturing real estate isn't just about purchasing links or optimizing for organic searches.  SERPs are diversifying with News, Images, Video, Shopping and Place suggestions. Capitalize on this shift now. Read more

Tracking Social Media Ask the Expert:
Google Realtime

Q: Right now my company isn't optimizing for Google Realtime? Should we be?

A: While Google is still testing the relevancy of Realtime results, all signs point to it becoming an increasingly mainstream search measurement for Google. Plan ahead. Leverage Google Realtime now and follow these five basic tips. Read our blog post

Social Media Optimization Best Practice of the Month:
Free vs Paid Social Media Tools

Of the countless free tools out there, Google Analytics is king. However, for companies investing in social media, free tools often fall short. Learn what paid tools can provide. Read more




The Convergence of Social Media & SEO

Do you know how social media buzz is being integrated into search? Enroll in a free webinar to learn.
 
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Industry News

Hot on the Blogosphere
Facebook valued at $50 billion, how we shared content in 2010, online ad spending set to break records and more hot topics.


Optify Named to Top 100
Optify's CEO and Co-founder, Brian Goffman, shares on Search Engine Watch what he predicts will unfold from key players in search and social media in 2011.

 

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