Optify Newsletter - August 2011 Issue

Optify
Optify
Optify Newsletter | August 2011
Optify
Optify
Feature Featured Topic:
SEO 101: Quality Vs. Quantity of Links

Better your website’s SEO ranks by attracting high-quality links back to your site. Learn what makes a quality link and how-to obtain them. Read more.

New What’s New at Optify

New Webinar:
From CTR to Conversion Rate
Gather expert tips on optimizing landing pages and selecting keywords to boost your SEO and SEM. Gain insights on the current state of SERPs and organic CTRs. Learn more.

New Features:
“Optify Trainer” Keywords/Pages Add-Ons
The Optify Trainer frames key application elements, and guides with tips and tricks so you can achieve Optify’s full potential. Check it out.

Ask The Expert Ask the Expert:
How Many Homes are Too Many?

Q: Does it affect our website’s SEO if search engines determine it has multiple homepages and if so, what should we do about it?

A: If Google or Bing is indexing multiple versions of your homepage, this will diminish its authority and adversely affect its SEO. To root out this problem and fix it read more.

Best Practice of the Month Best Practice of the Month:
Why Good SEO is Key; Pitfalls to Avoid

Ethical SEO will give you a competitive edge and drive conversions, while shoddy “black hat” SEO practices can jeopardize your search engine standings. Learn more.




International SEO White Paper

A digital international expansion requires thoughtful planning. This guide covers important factors like site structure, localization guidelines and much more.
 
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Industry News

Optify Basic for SMB, Upgraded Pro
Optify expands its portfolio of offerings with the launch of a new Basic Edition for small and medium businesses and an upgraded Professional Edition.


5 Steps to Building a Search Persona
Erez Barak, Optify’s VP of Products, suggests every marketer should develop a search persona. Learn what this means and the 5 simple steps to building yours.

 

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