Leveraging Optify for Massive Scale: Our Marketing API is Your New Best Friend

At Optify we always consider our core product values of Simple, Insightful and Actionable to be key success factors to anything we decide to build into our product suite. The B2B marketer who wears a lot of hats doesn’t have time to learn complex workflows or sift through mountains of data. The software needs to get out of the way and give her easy (Simple!) access to the most valuable analytics (Insightful!) to let her make fast decisions and course-correction (Actionable!).

However, there will always be folks who desire deeper analysis on a multitude of specific use cases that may never work their way into the core product because they simply don’t pass the 80/20 rule. For these data junkies we provide scalable and secure access to immense piles of rich data through our marketing API.

Traffic by Industry report – leveraging the API to create pivot tables in Excel that drive additional insights

I recently helped one of our larger customers with a large-scale integration across multiple international sites and tens of millions of data points. It was a great test of our capabilities and I’m happy to report we passed with flying colors. Through the process of enabling this customer to consume “all you can eat” amounts of data, some best practices have been established for optimizing data requests with virtually zero chance of failure.

For developers or other folks who’ve built projects on third-party API’s before, there’s a large volume best practice help topic published describing the methodology. If you’re not yet familiar with the basics of implementing solutions with the Optify Marketing API, a better place to start is this Introduction to Optify’s API.

In addition to the above resources, we have a few open-source client libraries for Java, PHP, and Python to help accelerate development of new projects leveraging the API. Fork us on Github and start building your custom solution today!