In our blogosphere recap we examine four blog posts from last week including what Siri means for search marketing, research on how ‘effective’ SEO is, B2B marketing tips and Google+ rolls out trending topics. Below are some of the highlights from these articles:
- With the launch of Siri the use of question key terms hasn’t increased, but it is certainly something to watch.
- SEO has helped 72% of businesses improve their web marketing and visibility.
- 5 tips that will help B2B companies generate more leads and improve lead quality.
- Google+’s trending topics lists 10 of the hottest and most popular discussion items on the social network.
Siri, What Can You Teach Search Marketers?
Search Engine Watch | Jason Tabeling | 11-15-11
After the launch of the iPhone 4S many search marketers were left with the question: What impact will Siri have on search quarier? How often do users include terms like who, what, where, when, why, and how? Has this increased at all with the launch of Siri? What is the search experience that brands give consumers when these phrases are included in the search query? As it turns out, the hypothesis has proved wrong (so far). With the launch of Siri the use of these terms hasn’t increased, and is in fact remained relatively stable. This is certainly something to watch as Siri’s capabilities evolve and competitors evolve their own voice search/assistant capabilities.
Key Takeaways:
- Within the financial services sector, who, what, where, when and how appears in about 5.5% of queries.
- Within retail, these keywords appear about 2.2% of the time.
- These keywords appear on mobile devices 1.5 times more often than desktops.
More than 70 percent of marketers say SEO is ‘effective’
Brafton News | Staff | 11-15-11
The amount of businesses planning to implement content marketing campaigns driven by SEO has grown consistently throughout 2011 as businesses begin to understand the value of a dynamic website. While more traditional forms of marketing are centered solely on sales, web marketing strategies with content marketing focus more on engagement. Search marketing campaigns are highly diverse, but the pairing of SEO and content marketing help businesses improve their web presence without spending too heavily.
Key Takeaways:
- The study found that SEO has helped 72% of businesses improve their web marketing and visibility.
- Tracking the results of SEO and other marketing with analytics suites was also recommended by 63% of businesses.
- More than 80 percent of businesses plan to use or are using content marketing at the moment.
5 Tips to Improve Conversions For B2B Sites
Search Engine Land | Abraham Nord | 11-16-11
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The 5 tips in this article are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality.
5 Tips:
- Implement Clean, Clear Landing Pages. Web design that is often considered boring, uninteresting, or stale from a consumer perspective may perform quite well when targeting business prospects.
- Focus on Visitor Benefits. Focus your webpage content, calls-to-action and downloadable assets on what will benefit the prospect.
- Offer Choices. Provide information for all site visitors regardless of where they are in their buying process.
- Ensure Promises are Accurate. Make sure your website engagement process is straightforward and simple. Ensure “promises” are accurate and consistent.
- Create Demand & Urgency. Utilize limited time or limited availability offers for that little extra push to compel website interaction.
Google+ Rolls Out Trending Topics
Mashable | Ben Parr | 11-18-11
Google+, the search giant’s new social network, has rolled out trending topics within Google+ Search. The trending topics quietly rolled out Thursday night. Google has worked for years in the space, most notably with Google Trends and Hot Searches, but Google+ offers the search giant the ability to see what is truly trending in real time.
Key Takeaways:
- Like Twitter’s Trending Topics, the Google+ version lists 10 of the hottest and most popular discussion items on the social network.
- Trending topics helped make Twitter a more relevant metric of what the world was talking about at any given moment.
- Google has also rolled out some additional improvements to Google+ Search. Google+ users can now search within just their own posts, their circles or the entire Google+ network.
