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"Marketing Analytics" Category Posts
How to Avoid Data Analysis Paralysis: Separating the Wheat From the Chaff
Digital marketing enables marketers to track and measure almost every single pixel they put out on the World Wide Web. But the ability to collect all this data creates challenges for marketers who don’t know how to handle the slew of data and get overwhelmed by the terabytes of data looking down on them from their marketing software solution.
Best Practices for Reporting on Digital Marketing Metrics
As you might guess, we spend a lot of time making sure our digital marketing software supports reporting on key metrics – with white label of course! Why bother measuring and reporting? Well, to simplify the famous quote below, because to improve anything, you first have to measure it.
Extending PR Metrics to the Marketing Funnel
As the communications landscape evolves, and disciplines once considered separate entities collide and overlap, tried and true PR metrics aren’t going to cut it anymore: agencies need to be able to translate PR metrics into business and marketing speak in order to tangibly demonstrate the impact of PR to clients.
Content Engagement Trends for B2B and SMB Websites
As an online marketer it’s important to keep on top of key metrics and trends. Unfortunately, it can be difficult to find the numbers that are simple, insightful, and actionable. Optify’s application has always helped deliver data to help you understand your marketing performance on your website and beyond. Today, we’re going to take some of our insights to the blog.
Google Analytics vs Optify – Summary Website Metrics vs Visitor Intelligence
Learn what data and insight you’re missing out on as a B2B marketer if you’re only using Google Analytics.
Marketing Hypothesis: A/B Landing Page Tests
Let’s say you’re running a PPC campaign, although this could work with other campaigns too (email, social media, etc). You’ve bid on a specific term, you’ve edited the copy on the ad. Now what? Where are you sending people—to your homepage? Bad idea.
Google Realtime Search and What It Means for Social Media Marketing
Google first introduced a real-time search component, which integrated real-time search results into regular search engine result pages (SERPs) in December 2009. Now, Google has announced an upgrade to this feature: Google Realtime Search.
