Real-Time Leads From Real-Time Marketing
In the online world, the last year has been all about the buzz of Twitter. The essence of Twitter is a tool for the acceleration of information transfer—direct sharing, in real time, of information from one person or company to followers who have chosen to receive it.
There is a reason Twitter has been so popular: People want information in real time and Twitter and related tools provide a direct way to access it. Marketers have taken notice of the new rush of data; real-time marketing and real-time leads have arrived and are based upon using the most current information about customers and prospects and the most current events. Our platform here at Optify allows you to take information generated in real time, monitor it in helpful ways, and respond to it with unprecedented speed.
Search Engines Working in Real Time
Last year, in response to the growth of Twitter and other real-time information feeds, search engines finally began to give us easy, searchable access to the new burst of fresh information. Google, Yahoo, and Bing now all provide search results that show information created in real time. In late 2009 Google, for one, announced new features to bring search results to life with a dynamic stream of real-time content from across the web.
The emergence of real time information and tools to access it has enabled people to gain new insights that they previously could not. And marketers are now using real time information in business-altering means such as using new insight to respond to website visitors and real time leads.
Managing Real-Time Marketing Efforts
Real-time marketing means promoting your company and content using real-time communication channels and responding to prospects and customers when appropriate—when they are thinking about your company. In this new world, Optify is a key element in your real-time marketing arsenal, giving you the tools you need to reach customers using the latest, effective means.
The Optify Dashboard
The Optify Dashboard is your central control station to monitor incoming traffic and it allows you to see just who is on your site. Optify’s Dashboard provides a real-time feed of your website’s visitors and leads. You can use this to gain insights into who is on your website and to follow up rapidly with important visitors. The Dashboard Website Feed tool shows you the company name of visitors, how they arrived at your website, a lead score, and how recently they were on your site.
Expand Your Lead Pool by 10x Using Lead Intelligence
You’ve done the work to create a compelling reason for people to fill out your contact us form by offering whitepapers, free demos, etc. But what about the 95% of the web visitors who don’t fill out your form? Who are these people and how do you reach them? We show you exactly who’s on your website in real-time. You can see what companies are on your site, where they’re located and how often they visit. We also show you when your customers, partners, or competitors visit so you can respond at the right time, with the right message.
Optify Alerts To the Rescue
Optify Alerts provide sales teams with real-time information about who to call next. Alerts let you create and save customized notifications for tracking visitors and leads. With Optify you can set up an Alert to notify you when leads or visitors to your website meet certain custom criteria. You can use our simple rules-based system to notify you when a particular prospect or member of a group of target companies visits your site, when someone visits a certain number of pages, or returns to your site multiple times. Real-time alerts help you respond to customers and prospects at the right time–when your product or service is on the top of their mind.
