The results are in! We ran a survey over the last week to learn more about what B2B marketers struggle with.
Here are the things you told us are your biggest challenges:
- Reporting and Marketing Analytics. Most of you mentioned that tracking results, aggregating data, and analyzing that data is a challenge.
- Getting Buy-In and consensus. Many of you said that you struggle to get senior management buy-in and consensus among your colleagues.
- Time. Many of you said that having enough time to do all you need was a challenge.
Optify can help with all of these areas.
We also asked you to rank Optify’s features and benefits. The number one benefit by a wide margin? “Know which marketing channels are working.” The number one feature? “Track your website’s visitors, conversion rates, and leads over time and by channel.” Great consistency! The features and benefits you ranked most highly in our survey solve the problem you mentioned most. We’re happy to learn that we’re helping where you need the most help: reporting and marketing analytics.
If you are unfamiliar with Optify, the screenshot below will help you get a sense for our reporting and marketing analytics.
When you’re able to compare your results across several media channels in one easy report, you’ll be able to identify the channels where you should spend more of your marketing budget and the channels where you should spend less.
With real metrics to support your media plan, getting buy-in from senior management and your colleagues becomes easier. Optify will save you time by simplifying your ability to track your SEO results and your results across other channels.
Do you have the same challenges? If not, what are your biggest challenges with online marketing and lead generation? We’d love to hear from you below.
