Marketing Analytics
Get full insight into who is coming to your site and what they’re researching once there. Optify stores a history of each visitor’s browsing activity and shows you the path they took to becoming a lead. Most importantly, Optify’s website analytics let you see the impact of all of your marketing programs on your website traffic and conversion rates. Customers call us “Google Analytics on steroids”; we call ourselves a B2B marketer’s secret agent.
- Visitor and Lead Tracking. Know where each visitor and lead came from, what pages they viewed and for how long, and learn what campaigns, keywords, referring domains and referring keywords drove them back to your website.
- Traffic and Lead Reports. Generate traffic and lead reports with ease and compare the impact of all your online campaigns and offers to know where you should focus.
- Marketing API. Get ALL the data Optify collects on every visitor and lead to your website.
