Marketing Reporting & Analytics
Search marketing, social media, direct marketing, PR, AR, events – are you struggling to keep up with all your data? Optify’s website analytics, visitor tracking and marketing reporting software gives you the ability to track and measure the impact of all of your programs on traffic, leads, deals, and revenue.
Get full insight into who is coming to your site and what they’re researching once there. Optify stores a history of each visitor’s browsing activity and shows you the path they took to becoming a lead. Most importantly, Optify’s website analytics let you see the impact of all of your marketing programs on your website traffic and conversion rates. Customers call us “Google Analytics on steroids”; we call ourselves a B2B marketer’s secret agent.
Learn more about marketing analytics.
How do you make all of your website visitor data useful? Make it personal. Optify stores a history of every visit for both your known contacts AND every anonymous visitor. Marketers and your sales reps can see the latest research activity on each contact record. And those anonymous visitors? We store their individual visitor history and tie it to their new lead when they get around to filling out a form on your site.
Learn more about visitor tracking.
Are you trying to quantify the impact of your SEO program? Trying to figure out how to measure incremental improvements in your search marketing efforts? Optify’s SEO software gives you a comprehensive view of your SEO program, including keyword ranking by search engine over time and the impact of your link-building efforts.
Learn more about SEO program analysis.
Measure the impact of your social media programs on traffic, leads, and deals. Drill into each social media campaign to understand the impact of each social network on your traffic and leads. Use the Optify + Salesforce.com integration to get full ROI analysis for your social media campaigns.
Learn more about social media tracking & reporting.
Tight integration with Salesforce.com lets you measure the ROI for all of your inbound marketing programs. But it can also help you track the ROI of ALL of your marketing programs. After all, every prospect researches you on your website and across their social networks. And every program ultimately is trying to drive awareness and to get your target customer to take action. As soon as they complete any form on your site, you can use Optify and Salesforce.com to track and measure the ROI of your program.
Learn more about full ROI reporting.