How do you make all of your website visitor data useful? Make it personal. Optify’s Visitor Tracking stores a history of every visit for both your known contacts AND every anonymous visitor. Marketers and your sales reps can see the latest research activity on each contact record. And those anonymous visitors? We store their individual visitor history and tie it to their new lead when they get around to filling out a form on your site.
- Close-loop tracking. Connect anonymous data with lead data if they fill out a form or click on an Optify email.
- Watch companies. With appended information about your anonymous visitors like company name, location and size, you can put interesting companies on a “Watch” list and be notified when they come back to your website or convert to a lead.
- Deliver “warmer” cold leads. With Optify’s visitor tracking, you can deliver “warmer” cold leads to your sales teams with leads from companies that visited your website.