Social Media Tracking & Analysis
Social media is changing the way buyers research and evaluate companies. With Optify you get full visibility into what drove each person to your website. If they discovered your company from a Tweet or Facebook page, then youâ€™ll be able to see that history right in Salesforce.com.
- Leads, opportunities and revenue by social network. Learn what social media network contributed the most to your bottom line.
- Campaign analysis. Tag social media campaigns with Optify to learn what campaigns, offers and channels are performing the best.
- Measure engagement. With the Optify data in your salesforce.com account, you can build reports to show you how engaged leads from each of your social networks are. Use this data to better target leads and increase your online engagement.