Salesforce.com Integration

Salesforce Lead Generation & Sales Enablement Solution

Optify empowers marketing teams to generate more high quality inbound leads. In addition, Optify gives sales reps the gift of ESP and context with alerts when a prospect returns to your site and full details about what they research.


Website Analytics

Get full website visitor history for every lead and contact in Salesforce. Let your reps see what their prospects and customers are researching on your site before placing a call.
Learn more about Optify website analytics.


Visitor Tracking

Imagine looking at a brand new lead in salesforce.com and seeing everything that person looked at on your site over the past few months. Your reps won’t be calling in blind to qualify the lead. Optify gives your reps the information they need to engage strategically with each prospect.
Learn more about Optify’s visitor tracking software.


SEO Program Analysis

Leads from organic search are the best leads because someone is looking for exactly what you offer. Optify gives marketers a way to approach SEO strategically and generate more leads from organic search. Optify’s integration with Salesforce.com means marketers can measure ROI and analyze your SEO results across all of your market segments.
Learn more about Optify’s SEO and search marketing software.


Social Media Tracking & Analysis

Social media is changing the way buyers research and evaluate companies. With Optify you get full visibility into what drove each person to your website. If they discovered your company from a Tweet or Facebook page, then you’ll be able to see that history right in Salesforce.com.
Learn more about Optify’s social media campaign software.


Lead Scoring & Notification Alerts

Want to help sales close more deals? Then help them prioritize which leads and deals to focus on. Optify’s lead scoring helps reps prioritize whom to follow up with. Optify’s notification alerts help reps react quickly when a prospect comes back to your site for more information.
Learn more about Optify’s sales enablement software.

“Optify’s visitor and lead intelligence gives our reps more visibility into their prospects’ interests, empowering them to craft the right message and reach out at the right time.”

Nate Odell, Director of Marketing, Skytap