Optify Connect – Connecting All Your Lead Dots
Ever wondered what drove leads to your website in the first place? Did you know that 70% of a buyer’s research occurs before the buyer even reaches out to you? Ever wanted to see all that research activity? With our award-winning Optify Connect, now you can!
Optify Connect ties new contacts with their anonymous visit history to connect separate visits regardless of the contact’s source or last visit, giving you a 360-degree view of your leads.
In technical terms, Optify Connect connects a browsing device with a person, allowing you to see that persons full visit history to your site including their entire email activity. In human terms, it makes marketing intelligence really cool and it gives you the ability to know everything you ever wanted to know about your visitors and leads.
Optify Connect provides the data that powers the entire Optify Digital Marketing Suite.
- Email Manager – With Optify Connect, marketers can see how many contacts opened, clicked and unsubscribed from each email, as well as view their entire website activity following an email campaign. Email can be evaluated based on their ability to drive website engagement and conversion and not just email opens and clicks.
- Contact Manager – With Optify Connect, each record in contact manager can be seen from source to website visits to personal and company information. Optify Connect also brings the power of Dun & Bradstreet data to enhance marketing lists with company and industry information as well as LinkedIn data to show how well a marketer is connected to its leads.
- Landing Pages – With Optify Connect, marketers can capture information without the use of traditional landing page forms. Since Optify Connect provides all the information you already have on each of your leads, you can use Optify Forms to collect additional information about your leads or use Landing Pages with no forms at all.
- Reporting – Optify Connect provides the data that allows some of Optify’s more advance reporting capabilities. Analyze and report on the performance of ALL your marketing programs and their consequential website activity. Group by source, campaign or even search engine to learn what’s working and what needs to be cut.
- Sales enablement – Optify Connects powers all of Optify sales enablement applications including lead scoring, lead alerts and CRM integration. Empower your sales team with Intelligence about their leads that no other solution can give them. Deliver only on-target, high quality leads and close more deals.